The Value of Visual Storytelling for NGOs

In the age of Web 2.0 your NGO must have the ability to break through the incredible amount of noise on social media. You have to do something that hits a nerve.

Breaking through noise might be about big campaigns and spectacles. But how about for the everyday NGO, NGOs just starting out or the budget conscious? It may be one of the oldest forms of captivating an audience, but just maybe it’s still the best. Storytelling.

In the case of Web 2.0, where content is hitting your audience from every angle, maybe visual storytelling is the answer.

Use Image Photo by Alex Masi on behalf of The Bhopal Medical Appeal. Source:

Photo by Alex Masi on behalf of The Bhopal Medical Appeal. Source:

Blogger for JC Lasica suggests there is nothing more powerful than an emotional connection. Whatever the visual form, it’s a matter of thinking about your organisation not souly as an NGO but as a media organisation.

So what about an example of a successful visual storytelling technique, ‘Trailer of Burbax, Ethiopia’, produced by ‘A Glimmer of Hope’.

What is the beauty of your story? I think there is something special about breaking away from the norm. Do you think there is some value in using visual storytelling to delve into a NGOs complexities? Giving people a chance to use their brains and actively connect.

I think much of the value of your story comes down to its circulation. Resource wisely, use platforms with a wide user base and choose your time to post wisely. Understand when people have time to make an emotional connection.

I’ll leave you with a final example. Let me know what you think, its strengths and weakness or simply did this technique of visual storytelling affect you?

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